29/03/2012

Name and Infographic Shame


So I'd just like to take this opportunity to relish in a social media agency who are making (probably quite good) money and delivering poor, lame, uninspiring infographics.

Their style is to basically give you a brochure of information that has undergone a force feeding of imagery and bold fonts.

"Right what we'll do is write down the info client sent us and then...what's it about again...errr....oh yeah cyber security, ok so what looks like cyber security....errrr.....pac man? yeah pac man because he's trying to eat little circles and run away from jelly babies...errrr really?

Yeah, really, so let's make the fonts really bold yeah, fat! And let's shove pac man there there and there in the gaps. Perfect. Errr... what else??? mmmm, f**$ it it's fine, client will like it, on to next one robin!!

Guys if you ever come across this post, ignore my rant, but please think about hierarchy of visual design, not everything can SHOUT off the page, think about dynamics please.

If you want to see their sh** excuse for data viz, it's here: nowsourcing.com/category/portfolio/

mierda

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