Mercedes Left Brain Right Brain

Infographic designers WOND.co.uk chose this as one of their favourite images of 2011. Ultimately they find a balance between left and right brain partnerships. For excellent design you need to incorporate and harmonise both aesthetics and technicalities/function to achieve the best outcome. For a great infographic or data visualisation you need a fantastic team. You need the creative, colourful cloud gazers as well as the mathematical zero's and one peeps. You also need a project manager or art director with a balance of both but then again that's design through and through, the designer crafts not only beauty but function and not only function but functionality that is so intuitive, seamless and at one with the curves that it makes the curves all the more beautiful until line matches shape pings off shadow and radiance volcano explodes and voila una infographico perfecto!

 Awesome illustrations, cool ads, deliciously informative, my brain won't stop dribbling....mmmmmm...I am the right brain. I am creativity. A free spirit, yeeeeha.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir

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